The General Insurance Council represents the collective interests of the Non-life Insurance companies in India. The Council speaks out on issues of common interest; helps to inform and participate in discussions related to policy formation; and acts as an advocate for high standards of customer service in the insurance industry.

General Insurance Council leads a number of initiatives by bringing together experts from its member companies, the national re-insurers and the regulator in a common forum for debating specific issues from time to time and helps resolve them in a structured fashion.